We Talked To Sydney, The Founder of World Of My Own

Oct 13, 2020 | Interviews

How would you describe your personal style?

Eclectic, a mix of everything, very old school in a way. The 90s is my thing, I love everything about the 90’s, the movies, all of it. I wish I was born then which is so stupid but I wish I went to high school in the 90’s. I also love the 2000’s. It kind of just depends on my mood as well.

What has been your favourite outfit to date?

I definitely will just throw on some low rise jeans, platform boots and a black baby tee. Black is like my colour, I just love it. Oh and some jewellery to spice it up.

Who inspires you and who are you influenced by?

Definitely the Pinterest girls, Devon Lee Carlson is such an icon, 90’s models in general – Kate Moss, Devon Aoki. I like Lily Rose Depp as well.

What’s something you learnt this week?

That communication is key to any relationship. In relationships, in general, telling the person how you feel or how you’ve been feeling can make or break the relationship. Usually 9/10 times people are receptive to that constructive criticism and it can make your relationship stronger.

If you weren’t living in NYC, where would you like to live?

My mom actually named me Sydney after Australia, she studied abroad there. I’d love to live there or at least go there. Either Australia or Tokyo. I think it’s so cool, the aesthetic and the culture is so cool and I’d love to learn more about it.

What was your dream career when you were younger? 

I had so many, when I was 6 I wanted to be a makeup artist. I used to do rainbow looks on my friends. When I was 9 I acted and sang and I danced. I kind of just grew out of it. When I was younger, I loved the attention. I really wanted to be a model when I was younger. I liked taking pictures. I don’t think I’d ever pursue a career in modelling – not like I can, I’m 5”4.

How did you start WOMO?

I did style bundles for a while on Depop, I wasn’t making any profit. This was before TikTok was the thing, then I saw on TikTok a style bundle. I though I can do this, I was a hostess at a restaurant at the time. I got into thrifting and it wasn’t that big of a thing like it is now. I was just doing it for fun and I already had an Instagram account from when I was clearing out my closet. Then I changed it into style bundles. Then quarantine happened and I couldn’t go thrifting anymore. I dabbled in virtual styling but it wasn’t as fulfilling and I had always dreamed about owning my own fashion brand. 

First I tried sewing but it took me so long to make and I thought, how am I going to keep this going if it becomes bigger. I talked to my mom – I’m really lucky to have a supportive mom who helps be through this – and we found a seamstress. We ordered all the fabrics online. We were going off on a limb. For hours and hours I’d just look for fabrics online and we did this for months. We just figured out what my brand was going to be. In June I got my samples made and I was so happy with them. 

I was then figuring out my pricing, production and my photoshoots. I got the garments back and they weren’t the same as the sample. I talked to the lady and I was like ‘What happened?’. Finally, after a while we finally got it right. We now have open communication!

So I design everything, I help make the patterns and work with my seamstress. I draw everything out. I came up with ‘World Of My Own’ because I feel like the world can be a terrible place right now and I get in my own head so much. World Of My Own is like a perfect world.

How did you build your brand awareness?

Towards the end of August, I reached out to about 20 influencers and I was like ‘Hey, I’ll send you this if you want’ and a bunch of people answered. I was so surprised and super happy. Most of the time it’s how people grow nowadays, girls supporting girls. 

I DM’d Kenzie Ziegler and she gave me her PO Box. She ended up posting me and it really helped me. 

What is the hardest thing about owning a small business?

Fabric sourcing. Right now I don’t have a lot of options and it’s hard to be sustainable. It’s harder to find printed fabrics like the 90s fabrics. If you don’t get enough of one thing, you’re screwed and if you get too much you’re also screwed.  

How do you come up with your designs?

My first drop was based on the trends at the time and I wanted it to be more simple to see what I could do. Bandanna tops were super popular at the time and I was looking at fabrics. I found this vintage teddy bear print on Etsy. I was very lucky that I found that fabric. I went off of that. Also, my Buffy dress is based off of Buffy the Vampire Slayer. I added a white lining, it’s very 90’s. For the lace top, I was inspired by Depop but I wanted to make it more attainable because they go for like $80 on Depop. I wanted to make something with my own twist on it. The Juliana mini skirt has a bunch of punk rock graphics on it. The newspaper print reminded me of Hysteric Glamour as well.

For my next collection, I wanted to hear what everyone else wanted. I took what I wanted and what they wanted and meshed them together. I got a lot of responses for baby tees so that’s something I’m making. They’re going to be handmade, screen printed and high quality. A lot of people wanted long skirts so I’m making some of those. Plaid mini skirts are so in right now and I’m definitely doing some of those with lace trimmings underneath. I also am coming out with a cardigan that’s inspired by Cher from Clueless. The last top is inspired by Deliah’s, it’s a casual top, square neck with a keyhole neck. It’s super comfortable and soft for the winter.

Lastly, where do you see WOMO and yourself one year from now?

Hopefully doing the same thing but bigger honestly. I want to be more established. I also want to be more consistent and get closer to my followers. 

World Of My Own’s new Fall collection ‘Smells Like Teen Spirit’ drops later this year. You can shop it here.